Get to know your company’s sales process.
All sales processes have the same three elements without which the process would not exist: customer, sales assistant and product.
In some processes there are some additional elements (intermediaries, competitors, channel, …) that will affect the process. And, in addition, we must take into account what the sales process of our company is like and what stages it is made up of.
Stages of the selling process
The selling process starts with a customer’s intention to buy. It is necessary to take in mind, before initiating the process a key factor: you must know your product or service perfectly. It will be much easier to follow the process and apply sales techniques if we are experts in our product.
To sell it will be necessary to follow logical steps that, in an orderly manner, are included in the sales process. Otherwise it will be useless to apply any sales technique.
The sales process stages are:
Each stage of the process affects the customer’s perception of our company and/or product. The more knowledge you have of the product, the customer and the competitor, the more persuasive you will become.
Current Sale Types
It will depends on the type of selling that our company is doing. We will not be able to apply the same techniques in a door-to-door sale, a shop sale, an itinerant sale, or in a call center or in a on line sale.